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Can Online Marketers Lead The Charge For Analytics & Attribution?
A fairly large contingent of my colleagues attended the recent Masters of Marketing annual conference in Phoenix held by the Association of National Advertisers. For three days, 1700+ manager, director...
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Improve Your Search Marketing Campaigns With Touchpoint Analysis
A vitally important first step to the attribution management process within a search marketing campaign is to gather all the data associated with the “touches” that have been experienced by your target...
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